This means that you can gain followers for your Pinterest account and your boards. Pinterest is a search engine, but it also has a social aspect. Pinterest is a search platform with a social component ![]() If you already understand Google SEO, then you are a step ahead in using Pinterest to drive traffic. That means using keywords and descriptions that accurately reflect what your pin is about. So if you want your pins to be found, you need to use search engine optimization techniques for Pinterest, just like you would for Google. Pinterest is a visual search engine which means that people use it to find images rather than text. Just like Google, people use Pinterest to find what they’re looking for. Pinterest is often misunderstood as a social media platform when it’s actually a search engine. For more information, see my full disclaimer here. This post contains affiliate links, which means I receive a small commission if you make a purchase using this link. We’ll also talk about what fresh pins are and why they matter.Īre you ready to learn some Pinterest tricks? This article will cover everything from creating attention-getting pins to writing great content descriptions. That means learning the secrets to success. If you are a content creator who wants to use Pinterest to reach your business goals, you need to understand how it works. Plus, they don’t track their results, so they don’t know what’s working and what’s not. As a result, they create pins that don’t get attention, boards that aren’t keyword optimized, and ineffective descriptions. The common challenge people have with Pinterest is that they don’t understand how to use it. And if you’re not using Pinterest to reach your business goals, you’re missing out on a huge opportunity. But consider this: Pinterest is a search engine. After all, you’re already super busy and don’t have time to learn something new. You may be wondering why you should bother learning Pinterest secrets.
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